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Looking into the future

ENVIRONMENT-FRIENDLY WOAD

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Dyeing with a natural colour from woad is more environment-friendly than synthetic colors from an environmental point of view. The water used to extract the plants can be completely reused to irrigate the crop. When dyed with synthetic dyes, harmful chemicals are released into the water. However, the blue color obtained from woad is more durable than the dye obtained from the indigo plant, which makes it particularly suitable for colouring.

We strive to develop our sustainably and ethically produced indigo colour so that it can be used in new innovative ways in the future. We are working to ensure that in the future, our natural indigo colour could be used to create eco-experiences not only in the textile industry but also in new areas, such as e.g. in coatings, design and biodegradable products.
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WHY TO CHOOSE NATURAL COLOUR?


Responsibility is an absolute value for us and natural dyes are one way to a more responsible future. We believe in natural dyes in renewable raw materials, where we utilize by-products and cultivated crops so we don’t waste natural resources. With this, we can create new jobs in our rural areas in Finland and produce natural dyes responsibly.

INDUSTRIAL SIDE FLOWS

Using industrial by-products, we utilize the raw material that goes to waste, so that no raw material is produced due to the dye.

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A NEW WAY OF THINKING 

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Natural dyes do not contain as many toxins as synthetic dyes, and their dyeing time is shorter. We are able to utilize the same batch of dyes in natural dyes many times.

Responsibility brings with it eco-luxury properties:

  • The use of natural colours requires a new kind of thinking from design.

  • Among other things, the growing conditions affect the colour tone of the fabric.

  • In addition, the blue of the colour woad, like other natural colours, is characterized by a change in its intensity with washing and use. So the product lives on over time.

  • So every product made with a natural colour is unique.

  • Enables new concepts and new ways of thinking

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